SIDEKICK

A campaign built on preparation; Sidekick makes sure minors know their rights before they ever need them.

Sidekick is a youth awareness campaign built for minors vulnerable to violence or marginalization, preparing them to understand their rights before they might ever face an arrest or an encounter with the legal system. Rather than reacting after a crisis, Sidekick closes the gap left by organizations that only step in once a young person is already detained, delivering plain-language information through an accessible website, posters, flyers, and school workshops, integrated naturally into the schools and communities where young people already are.

Bold illustrated characters and a energetic color palette give the brand an approachable voice that connects with the younger audience.